Australia currently exports only 20% of the fruit and vegetables that it produces. The lion's share does not go to countries in the Far East but rather to Europe, says Wayne Prowse, Export Development Manager of the Horticulture Australia Limited marketing organisation. Macadamia nuts and almonds make up over a third of the export volume of EUR 65 million. Germany is the main buyer, with Pink Lady apples and other fruit like peaches and nectarines primarily sold to Great Britain and France. Australia has been exhibiting at FRUIT LOGISTICA for the past seven years, and this year six companies are represented at the joint stand. "We meet both old and new customers and see what the rest of the world is doing", says Prowse. He sees new market opportunities in Scandinavia and Eastern European countries. |